My name is Eduarda, and I’m an artist, visual communicator, and fashion psychologist based in London. I move through the world noticing colour, shape, and behaviour as if they were sentences waiting to be read. Creating (and reflecting on creation) is how I make sense of living. Communication without words feels truer to what things really are, and my work turns around that truth.

 

I’ve always seen the world as something to be translated: colour into feeling, thought into form, symbols into meaning. Creating never felt like a choice but an instinct that shaped how I understood everything around me. Art became the language of what spoken words could never hold — the vocabulary of my inner life.

 

Maybe this fascination with non-verbal expression began in childhood, having travelled across the five continents before turning eighteen. When you don’t share a language, you learn to read other cues. That’s where my love for visual language began.

 

In 2017, a summer course in Parsons The New School, in New York, became my first true immersion into design, fashion, and the sheer speed of creation. It felt like revelation. I had always known I was creative, but watching how people speak through dress, how they reveal themselves in what they wear, changed everything for me.

 

Back in São Paulo, I enrolled in fashion school at Fundação Armando Alvares Penteado in 2018, where I delved into semiotics and the symbolism of fashion. I learned to tell stories through images, to use composition as syntax. Over time, I came to see fashion as identity itself, as a psychological act of self-construction. Silhouettes, textures, and style build sense of belonging. They speak of who we are and who we hope to become.

 

That realization carried me to London, where I earned a Bachelor of Science (Honours) in Psychology of Fashion at the University of the Arts London, in 2024. For my final major project, awarded distinction, I conducted a qualitative study on how deep aesthetic experiences (such as beauty or awe) shape our relationship with fashion. Writing it felt like mapping my own creative philosophy. I understood, at last, what I had always felt: fashion is not adornment, but declaration. It is the body’s silent narrative, stitching continuity between past and present selves.

 

After graduation, I immersed myself in the fashion industry, including an internship at Christian Dior Couture in London. There, I learned that true luxury doesn’t live in product-focused speech, but in emotion. It lives in storytelling, in creating moments that feel intimate, in the quiet art of making clients feel seen. Mastering clienteling showed me that the strongest foundation for any brand is built on strong connections and lasting client loyalty.

 

Parallel to that, I developed my own artistic practice through painting, collage, ceramics, and mixed media. It began as inner work, a way to translate what I felt into something tangible, something I could see and shape with my hands. My art was never meant to be shown, yet in time I understood that what lives within it also longs to be seen, to be known.

 

 

Today, my practice lives at the intersection of fashion, art, and psychology. Together, they form a continuous language of expression: a way to explore how I see, how we create, and how I understand the world. This is where I feel most alive. It’s the place where I am always becoming…